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Coffee · Nami

Inside the café where every visit becomes a chapter in the journey

145 Rue St Denis, 75002 Paris

I put my headphones in before I left the apartment. A jazz track: brushed drums, a wandering piano. I was not going anywhere specific. I was just going.

Paris in the morning does this to you. It makes walking feel like its own destination. You cross a road, you follow a pavement, you turn a corner onto a long Haussmann boulevard and feel the city opening up around you, and you are grateful for it, and you do not need it to be more than what it is.

I found Nami the way you find all the best places, by not looking for it. Warm amber light in a window. Wood visible through glass. A quality of atmosphere that did not belong to the street outside. I slowed. I stopped. I went back two steps and looked again.

The name is Japanese and the address is Parisian. Nami, 波, means wave, very much reflecting the journey of the man who built it. Inside: deep wood, low amber light, a retro Japanese aesthetic that is also somehow entirely Parisian at the same time. It takes you to Tokyo in the 1960s, to a jazz cocktail-bar setting, but it is a coffee shop. How refreshing. I walk inside already curious.

Bienvenue chez Nami.

Dani, the founder, said it simply from behind the counter as I entered. Warm. Lived-in. The 'chez' doing everything: not welcome to Nami, but welcome to Nami's home. The difference matters. I took one earphone out. The jazz I had been listening to all morning and the music playing in the café were the same temperature. The same feeling. The song had always been playing here. I had just been walking toward it.

Dani was born and raised in Paris. He has been in hospitality for almost two decades, globally: Paris, Tahiti, Hong Kong, Brisbane, Queenstown. He still travels every two months. To get inspired, he says. To meet people. To come back with more.

My inspiration was to create coffee shops where people can travel. Here at Nami, it's a travel in time and space. When you come in, you feel like you're in Tokyo, maybe the '60s or '70s, but it's a coffee shop.

He chose lighter roasts over the Japanese dark tradition, inspired by Scandinavian coffee culture, the floral notes, the brightness. He chose wood over the concrete and metal that dominate contemporary Paris interiors. Not for aesthetics alone. Because wood is warm, natural, something that carries time. Because he wanted the space to feel like the opposite of cold.

He tells me what he wants people to feel: the Japanese influence, delivered with a Parisian welcome: warm, close, genuinely glad to see you. For the regulars, the aspiration is harder: home. A safe place. And in the morning especially, before the day has asked anything of anyone, he wants Nami to be their first smile. The first light.

Time and memories are the only things you can't buy. And when people ask me about the secret, I think we offer people a short multi-sensory travel experience in everyday life.

I took my coffee outside. Sat with it in both hands. Did not look at my phone. The Paris street around me, the Nami sign behind me, the jazz (very soft now, the ambient layer of a good morning) still present in the air.

Dani's family is proud of him. He says it with a lightness that is entirely genuine, the particular ease of someone who knows the kind of life he is building and why. They are happy that he created places that reflect the family's hospitality history, their passion for food and genuine connection to people, all the values he says he got from his mum. He has two concepts now, Vague and Nami, and he is already thinking about the next one. Not because he needs to build more, but because every place he opens is another story to share, another piece of the world he has collected and wants to give back. The wave keeps moving.

Nami. 波. Come and be in it for a while.

The open doorway of Nami: guests at the counter inside, a woman on the bench out front, the NAMI menu posted by the door.

The film

There is a full film of this café. Watch it where it lives.